Structuring product discovery for a complex charging and smart-locker catalogue.
A project context covering product architecture, technical content and WooCommerce experience for specialist equipment buyers.
The context
Complex B2B catalogues have to serve buyers with different levels of technical knowledge. Categories, product relationships and supporting information need to reduce uncertainty without flattening important detail.
Contribution
- WordPress and WooCommerce experience planning
- Product and category architecture
- Technical-content structure
- Search visibility considerations across catalogue templates
Principles applied
- Organize around buyer decisions, not internal terminology alone
- Expose useful distinctions before a visitor reaches a product page
- Keep technical information consistent and scannable
- Connect product discovery with technical SEO
A note on evidence
This page describes the project context and contribution without inventing performance metrics or disclosing material that is not cleared for publication. Detailed examples can be discussed where permissions allow.